Field reports
Where the ad money actually goes.
Named campaigns. Reported numbers. The agencies and platforms packaging inflated concurrent viewers as premium inventory — and what the brand on the invoice actually bought.
1 publishedDetection data via botted.wtfKick · Twitch · Rumble
File 0010.22%Total click-through rate6 min readAd fraud
How egency.io Is Taking Fanatics for a Ride on Kick’s Botted Streams
Kick streamer Nick White put his Fanatics numbers on stream: $41,075.16 in ad spend through one channel at $15 per 1,000 views, against a total click-through rate of 0.22%.
Read the case study
Our standard
What has to be true before we publish.
- Primary evidence is hosted here, not linked to a post that can be deleted out from under the story.
- Numbers are quoted off the screen they appeared on — dashboards, invoices, VOD frames.
- Anything carried by audio, hearsay, or a third-party account stays hedged and labelled as such.
- Subjects are named, and every one of them has a route to respond on the record.
Sitting on a campaign whose numbers never added up? Send us the tip. Sources stay anonymous.
Want this run on your own roster?
Send us the creator list from your last flight. We'll come back with authenticity scores, chat-density reads, and an honest estimate of how much of that spend reached a human.